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Cookie Policy

Last updated October 2026 · Four categories · Consent-driven

This page lists every cookie 4uit.ca uses, what it does, how long it lives, and how to turn it off. Plain English, no dark patterns — the non-essentials are off by default until you explicitly opt in.

01. What cookies are

Small text files a website asks your browser to store. They let the site remember things between page loads (essential), measure traffic (analytics), or follow you across sites (advertising). We use the first two, and advertising cookies only if you switch on Marketing. Similar technologies — browser storage, pixels, beacons — are covered by this policy.

02. The four categories

Essential

Required for the site to work; cannot be disabled; no tracking. Apart from the record of your cookie choice, this site sets no cookies of its own. The client portal at support.4uit.ca is run by our helpdesk provider, which handles its own sign-in.

Analytics

Google Analytics and Microsoft Clarity, which help us see which pages get used and where people get stuck. Clarity also records replays of visits (mouse movement, clicks, scrolling), with anything you type into a form field masked. Off by default; set only after you choose “Accept all,” or tick Analytics under “Customise”; can be switched off again at any time.

Functional

Remember preferences — including your consent choice itself, which is always-on because we have to remember whether you said no.

Marketing

Google Ads tags, loaded only if you choose “Accept all” or tick Marketing. They tell us which ads lead to enquiries, can send Google a hashed copy of the email address and phone number you enter in our contact form so an enquiry can be matched to an ad click, and let Google show our ads to you on other sites based on your visit here (remarketing). Off by default; decline it and no advertising storage is set at all. Details in our Privacy Policy.

03. The cookie list

Every cookie set by 4uit.ca, who sets it, and what it does:

4uit_consent4uit.ca · first-party · 12 months · EssentialRecords your cookie-banner choice.
4uit_consent_v14uit.ca · localStorage · Until cleared · EssentialMirror of the consent record, used when third-party cookies are blocked.
_gaGoogle Analytics · 2 years · Analytics · opt-inDistinguishes unique users.
_clck4uit.ca · first-party · 12 months · AnalyticsMicrosoft Clarity. Keeps one anonymous identifier so repeat visits by the same browser are counted once.
_clsk4uit.ca · first-party · 1 day · AnalyticsMicrosoft Clarity. Groups the pages of a single visit together so a session can be replayed as one journey.
_gcl_au4uit.ca · first-party · 90 days · MarketingSet by the Google Ads conversion tag to attribute a form submission to an ad click. Only set if you opt in to marketing.
_ga_*Google Analytics · 2 years · Analytics · opt-inPersists session state for GA4.
_gidGoogle Analytics · 24 hours · Analytics · opt-inDistinguishes users on a 24-hour rolling basis.
_gatGoogle Analytics · 1 minute · Analytics · opt-inThrottles request rate.

Analytics rows appear only if you enabled Analytics, and the _gcl_au row only if you enabled Marketing. With those on, Google and Microsoft can also set cookies on their own domains — Clarity, for example, uses Microsoft’s MUID, CLID, ANONCHK, MR and SM cookies, and Microsoft uses MUID for advertising and analytics. Those cookies are governed by Google’s and Microsoft’s own policies.

04. How we get consent

Per Quebec’s Law 25 and PIPEDA’s consent expectations, non-essential cookies are set only after explicit consent. On first visit the banner offers three choices: Accept all (turns on analytics and marketing), Reject non-essential (only essentials run), or Customise (category by category). Your choice is recorded for 12 months, and you can change it any time via “Cookie settings” in the footer, or by clearing this site’s cookies and site data in your browser.

05. How to control cookies

Beyond our banner, your browser manages cookies directly — see the instructions for Chrome, Firefox, Safari or Edge, and the Google Analytics opt-out add-on for GA across all sites.

If you block all cookies the site still works for browsing. The banner may reappear each visit — we cannot remember your “no” without a cookie. To opt out of Google’s ad personalization everywhere, use Google’s Ads Settings.

06. Do Not Track and GPC

We honour the Global Privacy Control (GPC) signal where your browser sends one. We do not honour the older Do Not Track header — the standard was never finalised and most browsers no longer set it meaningfully.

07. Changes and contact

If cookies are added or removed, this page is updated and the “last updated” date moves. Material additions — a new third-party tracker — trigger a fresh consent prompt.

4UIT Inc. — Privacy Officer · Amanjot Singh · 5-2000 Thurston Drive, Ottawa, ON K1G 4K7 · hello@4uit.ca (subject “Cookie inquiry”) · 1-833-721-4848.