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// COOKIES EFFECTIVE 2026-05-02 FOUR CATEGORIES · CONSENT-DRIVEN

What we set.
What you control.

This page lists every cookie 4uit.ca uses, what it does, how long it lives, and how to turn it off. Plain English. No dark patterns. The non-essentials are off by default until you explicitly opt in.

1 · What cookies are

Cookies are small text files a website asks your browser to store. They let the site remember things between page loads (essential), measure traffic (analytics), or follow you across sites (advertising). We use them — sparingly — for the first two. We don't use them for the third.

A few similar technologies (browser storage, pixel tags, beacons) work like cookies and are covered by this policy.

2 · The four categories

Essential

Required for the site to work. Cannot be disabled. No tracking. Currently the site doesn't set persistent essential cookies on its own — these only appear if you submit a form (anti-spam token), use the support portal (session cookie), or pass through Cloudflare (security). All are first-party or strictly functional.

Analytics

Help us understand which pages get used so we can improve them. Off by default. Only set after you click "Accept analytics" (or "Accept all") on the cookie banner. Can be turned off again at any time.

Functional

Remember your preferences (e.g., your cookie-consent choice itself, dark/light if we ever add a toggle). Off by default for non-consent preferences. Always-on for the consent record itself, since we have to remember whether you've consented or not.

Marketing

We currently don't use marketing cookies. If we add them in future (e.g., for a Google Ads campaign), they'll appear in this list with a clear opt-in.

3 · The cookie list

Every cookie set by 4uit.ca, the third party that sets it, and what it does:

Name Set by Purpose Expiry Category
4uit_consent 4uit.ca (first-party) Records your cookie-banner choice 12 months Essential
4uit_consent_v1 4uit.ca (browser localStorage) Mirror of consent record (used when third-party cookies are blocked) Until cleared Essential
_ga Google Analytics Distinguishes unique users 2 years Analytics (opt-in)
_ga_* Google Analytics Persists session state for GA4 2 years Analytics (opt-in)
_gid Google Analytics Distinguishes users (24h rolling) 24 hours Analytics (opt-in)
_gat Google Analytics Throttles request rate 1 minute Analytics (opt-in)
__cf_bm Cloudflare Bot management — distinguishes humans from bots 30 minutes (rolling) Essential (security)

Some cookies above only appear if you've enabled the relevant category. Cloudflare's `__cf_bm` only sets if our DNS is on Cloudflare; if we move off, this row drops out.

4 · How we get consent

Per Quebec's Law 25 and PIPEDA's consent expectations, we set non-essential cookies only after explicit consent. On your first visit you'll see a cookie banner with three buttons:

  • Accept all — turns on analytics
  • Reject non-essential — only essentials run; nothing tracks you
  • Customise — pick category by category

Whatever you pick is recorded in 4uit_consent for 12 months. You can change your mind anytime by clicking "Cookie settings" in the footer.

5 · How to control cookies

Beyond our banner, you can manage cookies in your browser:

You can also opt out of Google Analytics across all sites with the Google Analytics Opt-out Browser Add-on.

If you block all cookies: the site still works for browsing. The cookie banner may reappear on each visit (because we can't remember your "no" without a cookie). Form submissions may be slower because some anti-spam checks rely on cookies.

6 · Do Not Track

We honour the Global Privacy Control (GPC) signal where your browser sends one. We don't honour the older Do Not Track (DNT) header because the standard was never finalised and most browsers no longer set it meaningfully.

7 · Changes to this policy

If we add or remove cookies, this page is updated and the effective date at the top changes. For material additions (e.g., a new third-party tracker), we re-prompt for consent.

8 · Contact

Questions about cookies on 4uit.ca? Email hello@4uit.ca with subject "Cookie inquiry."

4UIT Inc. — Privacy Officer
Amanjot Singh
5 - 2000 Thurston Drive, Ottawa, ON K1G 4K7
hello@4uit.ca · 1-833-721-4848

Effective date: 2026-05-02
Compliance: Quebec Law 25 (express-consent expectation for non-essential cookies) · PIPEDA (meaningful consent) · aligned with EU ePrivacy Directive for non-Canadian visitors.